Amazon data sources
Sponsored Products, Sponsored Brands and Sponsored Display from campaign to product and search term.
Reviewed: 4 September 2026For your team
Which spend supports profitable demand?
Know which sources are available.
Understand what each report means.
Move from a report to the next decision.
From signal to action
Which spend supports profitable demand?
Authorized Amazon Ads profiles
ClairInsights keeps source differences visible and connects the signals with the business context needed for a prioritized action.
Recommended reports
spAdvertisedProductDaily product-level Sponsored Products delivery, spend and attributed outcomes.
See which advertised ASINs turn spend into attributed sales.View reportspCampaignsCampaign-level delivery, spend and attributed performance for Sponsored Products.
Move budget toward campaigns that support profitable demand.View reportspSearchTermCustomer search terms with ad delivery, cost and attributed conversion outcomes.
Promote winning terms and contain spend on irrelevant demand.View reportspTargetingKeyword and product-target performance for Sponsored Products.
Adjust bids and targets with retail context beside ad metrics.View reportspPurchasedProductProducts purchased after engagement with Sponsored Products advertising.
Reveal cross-ASIN demand created by advertising.View reportspGrossAndInvalidsGross and invalid traffic measures for Sponsored Products activity.
Keep traffic-quality context visible when evaluating efficiency.View reportsbAdsAd-level delivery and attributed outcomes for Sponsored Brands.
Compare creative executions without losing campaign context.View reportsbAdGroupAd-group delivery, spend and attributed outcomes for Sponsored Brands.
Find where campaign performance diverges between ad groups.View reportsbCampaignsCampaign delivery, spend and attributed performance for Sponsored Brands.
Balance brand-building reach with commercially useful outcomes.View reportsbCampaignPlacementSponsored Brands campaign performance separated by placement.
See which placements earn additional investment.View reportsbSearchTermCustomer search terms connected to Sponsored Brands delivery and outcomes.
Understand which searches create brand engagement and purchases.View reportsbTargetingKeyword and product-target performance for Sponsored Brands.
Refine targeting with visibility into cost and downstream response.View reportsbPurchasedProductProducts bought after customers engaged with Sponsored Brands advertising.
See whether brand ads create demand beyond the featured ASIN.View reportsbGrossAndInvalidsGross and invalid traffic measures for Sponsored Brands activity.
Evaluate reach and efficiency with traffic quality in view.View reportsdAdGroupAd-group delivery and outcomes for Sponsored Display.
Locate the ad groups that move customers beyond impressions.View reportsdAdvertisedProductAdvertised-product delivery and attributed outcomes for Sponsored Display.
Compare product-level display investment with customer response.View reportsdCampaignsCampaign-level delivery, cost and attributed outcomes for Sponsored Display.
Decide which display campaigns merit continued spend.View reportsdTargetingAudience and product-target delivery for Sponsored Display.
Compare targets by reach, engagement and commercial response.View reportsdPurchasedProductProducts purchased after click- or view-attributed Sponsored Display engagement.
Understand which products benefit from display-assisted demand.View reportsdGrossAndInvalidsGross and invalid traffic measures for Sponsored Display activity.
Keep traffic validity beside reach and performance decisions.View reportNext steps
See which advertised ASINs turn spend into attributed sales.
Move budget toward campaigns that support profitable demand.
Promote winning terms and contain spend on irrelevant demand.
Good to know
These reports are our current recommendations for this use case. Availability for a specific account depends on Amazon roles, account type, marketplace and current report rules.
Source evidence
FAQ
No. Amazon controls availability through account type, roles, programs and marketplaces.
ClairInsights loads every requested period Amazon still provides for that source.
Technical names remain available as source evidence; everyday use relies on understandable business definitions.
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