Amazon Ads · Gross and invalid traffic
Recommended
Sponsored Brands traffic quality
sbGrossAndInvalidsGross and invalid traffic measures for Sponsored Brands activity.
Source reviewed 4 September 2026What it covers
Evaluate reach and efficiency with traffic quality in view.
- Report family
- Gross and invalid traffic
- Official report name
- Sponsored Brands Gross and invalid traffic report
- Output format
- GZIP_JSON or CSV
- Availability
- Sponsored Brands
- Maximum date range
- 365 days
- Data retention
- 365 days
- Time unit
- SUMMARY or DAILY
- Group by
- campaign
Technical definition
Canonical ID and formats
Canonical
sbGrossAndInvalidsAmazon does not document a format-equivalent CSV/XML alias ID for this report.
Secondary source citation
Official Amazon reference
This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.
Amazon Ads: Gross and invalid trafficFrom report ID to decision
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