Advertising decisions
See which Amazon ad spend is helping your business grow
ClairInsights turns campaign and retail data into a clear view of what is working, what is wasting budget, and where the next profitable move may be.
What your team gains
- 01See performance from campaign down to search term and product.
- 02Compare advertising with the retail outcomes it is meant to create.
- 03Move beyond ROAS to understand the effect on profit.
See performance in the context that created it
Campaigns, ad groups, ads, targets, and portfolios change over time. ClairInsights keeps the structure that was in place when performance happened, so a rename or status change today does not rewrite last quarter’s story.
Profile, marketplace, ad product, currency, date, and reporting level stay attached to the result. Your team can compare like with like and understand exactly what a number describes.
Compare the right numbers
Campaign, placement, ad group, product, target, keyword, and search-term views answer different questions. ClairInsights keeps those views separate where needed, preventing spend or conversions from being counted twice.
Ad-attributed purchases are not the same as retail sales from Seller Central or Vendor Central. We preserve Amazon’s advertising measures, then connect them with retail sales, fees, returns, and margin so your team can judge the wider business outcome.
- Track how campaign changes affect results
- Compare performance at the level that matters
- Connect ad spend with retail and profit outcomes
Know when the picture is complete
A zero can mean no activity or an incomplete delivery. ClairInsights tracks the covered dates and status of each report, so analysts can tell the difference before a budget decision is made.
When Amazon changes a report or measure, the transition remains visible. Trends stay explainable instead of silently blending different definitions together.
Primary sources
Primary sources
The product facts and limitations in this guide are checked against current Amazon, AWS, and—where relevant—OpenAI documentation. Availability depends on your accounts, markets, permissions, and contract.
- Amazon Ads API overviewAmazon Ads
- Unified reporting launchAmazon Ads
- AWS advertising and marketing analytics architectureAmazon Web Services
FAQ
Questions your team may have
Can Amazon Ads and retail data be combined?
Yes. ClairInsights connects shared accounts, marketplaces, products, currencies, and dates while keeping attribution and timing differences visible.
Which level of detail should we use?
It depends on the decision: budget control may use campaign by day, search analysis may use search term by day, and profitability may need both advertised and purchased products.
Who handles changes from Amazon?
With Managed Delivery, ClairInsights can handle the agreed day-to-day work. With Self-hosted, your team controls the environment and ClairInsights supports it as agreed.
Apply it to your business
Bring one Amazon decision. Leave with a clearer next step.
Tell us what your team is trying to improve and which accounts matter. We will show how ClairInsights gets you to an answer you can use.
Book a personalized demo