Amazon Ads · Ad groups
Recommended
Sponsored Brands ad groups
sbAdGroupAd-group delivery, spend and attributed outcomes for Sponsored Brands.
Source reviewed 4 September 2026What it covers
Find where campaign performance diverges between ad groups.
- Report family
- Ad groups
- Official report name
- Sponsored Brands Ad group report
- Output format
- GZIP_JSON
- Availability
- Sponsored Brands
- Maximum date range
- 31 days
- Data retention
- 60 days
- Time unit
- SUMMARY or DAILY
- Group by
- adGroup
Technical definition
Canonical ID and formats
Canonical
sbAdGroupAmazon does not document a format-equivalent CSV/XML alias ID for this report.
Secondary source citation
Official Amazon reference
This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.
Amazon Ads: Ad groupsFrom report ID to decision
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