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Amazon Ads · Ad groups

Sponsored Display ad groups

sdAdGroup

Ad-group delivery and outcomes for Sponsored Display.

Source reviewed 4 September 2026

What it covers

Locate the ad groups that move customers beyond impressions.

Report family
Ad groups
Official report name
Sponsored Display Ad group report
Output format
GZIP_JSON
Availability
Sponsored Display
Maximum date range
31 days
Data retention
65 days
Time unit
SUMMARY or DAILY
Group by
adGroup or matchedTarget

Technical definition

Canonical ID and formats

CanonicalsdAdGroup

Amazon does not document a format-equivalent CSV/XML alias ID for this report.

Secondary source citation

Official Amazon reference

This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.

Amazon Ads: Ad groups

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