ClairInsights

Amazon data sources

Brand Analytics and retail demand

Understand discovery, conversion, baskets, repeat demand, sales and traffic.

Discuss your data needs Explore 138 reports
Reviewed: 4 September 2026
Amazon source
Measure
Business context
Action

For your team

See more clearly. Make better decisions.

Where does customer demand grow or leak?

  1. 01

    Know which sources are available.

  2. 02

    Understand what each report means.

  3. 03

    Move from a report to the next decision.

From signal to action

What the numbers mean for your team

01

The questions these sources answer

Where does customer demand grow or leak?

  • Locate where a product loses customers between discovery and purchase.
  • Choose search terms where visibility or conversion has the biggest commercial gap.
  • Identify bundles, cross-sell opportunities and adjacent demand.
02

Availability

Eligible Seller/Vendor Central brands

  • Authorization required
  • Marketplace dependent
  • Amazon controls history and freshness
03

What ClairInsights adds

ClairInsights keeps source differences visible and connects the signals with the business context needed for a prioritized action.

  • Source remains verifiable
  • Coverage remains visible
  • A clear next step for your team

Recommended reports

What Amazon provides, in business language

Seller CentralGET_BRAND_ANALYTICS_SEARCH_CATALOG_PERFORMANCE_REPORT

Search catalog performance

ASIN-level search impressions, clicks, cart adds, purchases and conversion signals.

Locate where a product loses customers between discovery and purchase.View report
Seller CentralGET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT

Search query performance

Query-level impressions, clicks, cart adds, purchases and ASIN share for eligible brands.

Choose search terms where visibility or conversion has the biggest commercial gap.View report
Seller CentralGET_BRAND_ANALYTICS_MARKET_BASKET_REPORT

Market basket analysis

Products most often purchased together with an eligible brand ASIN.

Identify bundles, cross-sell opportunities and adjacent demand.View report
Seller CentralGET_BRAND_ANALYTICS_REPEAT_PURCHASE_REPORT

Repeat purchase

Orders, customers and revenue associated with repeat purchases of eligible brand items.

Separate products that build repeat demand from one-time winners.View report
Seller CentralGET_SALES_AND_TRAFFIC_REPORT

Sales and traffic

Ordered sales, units, page traffic and featured-offer signals by date and product.

Explain whether a sales change came from traffic, conversion or availability.View report

Next steps

Know where to focus next.

  1. 01

    Locate where a product loses customers between discovery and purchase.

  2. 02

    Choose search terms where visibility or conversion has the biggest commercial gap.

  3. 03

    Identify bundles, cross-sell opportunities and adjacent demand.

Good to know

What to expect

These reports are our current recommendations for this use case. Availability for a specific account depends on Amazon roles, account type, marketplace and current report rules.

DeliverySelf-hosted or Managed Delivery

Source evidence

Traceable to the official source

  1. 01Brand Analytics and retail demandClairInsights report catalog

FAQ

Common questions

Is every source available to every account?

No. Amazon controls availability through account type, roles, programs and marketplaces.

How much history is available?

ClairInsights loads every requested period Amazon still provides for that source.

Do dashboards expose technical report names?

Technical names remain available as source evidence; everyday use relies on understandable business definitions.

01Every Amazon report, mapped in one place02From Amazon source to a decision your team can trust03Turn Amazon SP-API reports into data the business can use

For your Amazon business

What does your team need to know?

Bring the question your team is working on. We’ll identify the reports, history, and tools that can help you answer it.

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