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Amazon SP-API · Analytics

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Search query performance

GET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT

Query-level impressions, clicks, cart adds, purchases and ASIN share for eligible brands.

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Source reviewed 4 September 2026

What it covers

Choose search terms where visibility or conversion has the biggest commercial gap.

Report family
Analytics
Official report name
Search Query Performance Report
Output format
JSON
Availability
Sellers who have the Brand Analytics Selling Partner API role and are registered in Amazon Brand Registry.
Request / schedule
This report can only be requested.
Required role
Brand Analytics

Technical definition

Canonical ID and formats

CanonicalGET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT

Amazon does not document a format-equivalent CSV/XML alias ID for this report.

Same report family

01Market basket analysisGET_BRAND_ANALYTICS_MARKET_BASKET_REPORT02Repeat purchaseGET_BRAND_ANALYTICS_REPEAT_PURCHASE_REPORT03Sales and trafficGET_SALES_AND_TRAFFIC_REPORT04Search catalog performanceGET_BRAND_ANALYTICS_SEARCH_CATALOG_PERFORMANCE_REPORT

Secondary source citation

Official Amazon reference

This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.

Amazon SP-API: Analytics

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