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Amazon SP-API · Analytics

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Sales and traffic

GET_SALES_AND_TRAFFIC_REPORT

Ordered sales, units, page traffic and featured-offer signals by date and product.

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Source reviewed 4 September 2026

What it covers

Explain whether a sales change came from traffic, conversion or availability.

Report family
Analytics
Official report name
Sales and Traffic Business Report
Output format
JSON
Availability
Sellers
Request / schedule
This report can be requested or scheduled.
Required role
Brand Analytics

Technical definition

Canonical ID and formats

CanonicalGET_SALES_AND_TRAFFIC_REPORT

Amazon does not document a format-equivalent CSV/XML alias ID for this report.

Same report family

01Market basket analysisGET_BRAND_ANALYTICS_MARKET_BASKET_REPORT02Repeat purchaseGET_BRAND_ANALYTICS_REPEAT_PURCHASE_REPORT03Search catalog performanceGET_BRAND_ANALYTICS_SEARCH_CATALOG_PERFORMANCE_REPORT04Search query performanceGET_BRAND_ANALYTICS_SEARCH_QUERY_PERFORMANCE_REPORT

Secondary source citation

Official Amazon reference

This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.

Amazon SP-API: Analytics

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