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Amazon SP-API · Analytics

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Vendor traffic

GET_VENDOR_TRAFFIC_REPORT

Detail-page traffic and glance-view metrics for a vendor catalog and its ASINs.

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Source reviewed 4 September 2026

What it covers

Separate a traffic problem from a conversion or availability problem.

Report family
Analytics
Official report name
Vendor Traffic Report
Output format
JSON
Availability
Vendors
Request / schedule
This report can only be requested.
Required role
Brand Analytics

Technical definition

Canonical ID and formats

CanonicalGET_VENDOR_TRAFFIC_REPORT

Amazon does not document a format-equivalent CSV/XML alias ID for this report.

Same report family

01Market basket analysisGET_BRAND_ANALYTICS_MARKET_BASKET_REPORT02Repeat purchaseGET_BRAND_ANALYTICS_REPEAT_PURCHASE_REPORT03Sales and trafficGET_SALES_AND_TRAFFIC_REPORT04Search catalog performanceGET_BRAND_ANALYTICS_SEARCH_CATALOG_PERFORMANCE_REPORT

Secondary source citation

Official Amazon reference

This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.

Amazon SP-API: Analytics

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