Amazon Ads · Audiences
Sponsored Brands Audience report
sbAudiencesSponsored Brands Audience report provides audiences reporting for Sponsored Brands. Amazon documents a maximum date range of 31 days.
Source reviewed 4 September 2026What it covers
Use audiences data to evaluate Sponsored Brands activity.
- Report family
- Audiences
- Output format
- GZIP_JSON or XLSX
- Availability
- Sponsored Brands
- Maximum date range
- 31 days
- Data retention
- 95 days
- Time unit
- SUMMARY or DAILY
- Group by
- campaign_bid_boost_segment
Technical definition
Canonical ID and formats
Canonical
sbAudiencesAmazon does not document a format-equivalent CSV/XML alias ID for this report.
Secondary source citation
Official Amazon reference
This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.
Amazon Ads: AudiencesFrom report ID to decision
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