Amazon Ads · Reach and frequency
Amazon DSP Reach and frequency report
dspReachFrequencyAmazon DSP Reach and frequency report provides reach and frequency reporting for Amazon DSP. Amazon documents a maximum date range of 31 days.
Source reviewed 4 September 2026What it covers
Use reach and frequency data to evaluate Amazon DSP activity.
- Report family
- Reach and frequency
- Output format
- GZIP_JSON or CSV
- Availability
- Amazon DSP
- Maximum date range
- 31 days
- Data retention
- 95 days
- Time unit
- SUMMARY or DAILY
- Group by
- ["advertiser"] or ["advertiser", "supplySource"] or ["advertiser", "frequencyGroup"]
Technical definition
Canonical ID and formats
Canonical
dspReachFrequencyAmazon does not document a format-equivalent CSV/XML alias ID for this report.
Secondary source citation
Official Amazon reference
This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.
Amazon Ads: Reach and frequencyFrom report ID to decision
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