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Amazon Ads · Brand suitability

Amazon DSP Brand suitability report

dspBrandSuitability

Amazon DSP Brand suitability report provides brand suitability reporting for Amazon DSP. Amazon documents a maximum date range of 395 days.

Source reviewed 4 September 2026

What it covers

Use brand suitability data to evaluate Amazon DSP activity.

Report family
Brand suitability
Output format
GZIP_JSON, CSV, or XLSX
Availability
Amazon DSP
Maximum date range
395 days
Data retention
395 days
Time unit
SUMMARY
Group by
campaign, ad, supplySource, inventoryTier, contentCategory

Technical definition

Canonical ID and formats

CanonicaldspBrandSuitability

Amazon does not document a format-equivalent CSV/XML alias ID for this report.

Secondary source citation

Official Amazon reference

This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.

Amazon Ads: Brand suitability

From report ID to decision

Use this report in the right business context.

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