Amazon Ads · Benchmarks

Sponsored Ads Benchmarks report

crossProgramBenchmarks

Sponsored Ads Benchmarks report provides benchmarks reporting for Sponsored Ads. Amazon documents a maximum date range of 456 days (monthly, weekly); 90 days (daily).

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Source reviewed 4 September 2026

What it covers

Use benchmarks data to evaluate Sponsored Ads activity.

Report family: Benchmarks
Output format: CSV or GZIP_JSON
Availability: Sponsored Ads
Maximum date range: 456 days (monthly, weekly); 90 days (daily)
Data retention: 456 days
Time unit: DAILY, WEEKLY, MONTHLY
Group by: brandCategoryBenchmarks

Technical definition

Canonical ID and formats

CanonicalcrossProgramBenchmarks

Amazon does not document a format-equivalent CSV/XML alias ID for this report.

Secondary source citation

Official Amazon reference

This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.

Amazon Ads: Benchmarks

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