Amazon Ads · Conversion paths
All ad products Conversion path report
conversionPathAll ad products Conversion path report provides conversion paths reporting for All ad products. Amazon documents a maximum date range of 90 days.
Source reviewed 4 September 2026What it covers
Use conversion paths data to evaluate All ad products activity.
- Report family
- Conversion paths
- Output format
- CSV or GZIP_JSON
- Availability
- All ad products
- Maximum date range
- 90 days
- Data retention
- 95 days
- Time unit
- SUMMARY
- Group by
- brandConversionPath
Technical definition
Canonical ID and formats
Canonical
conversionPathAmazon does not document a format-equivalent CSV/XML alias ID for this report.
Secondary source citation
Official Amazon reference
This page summarizes Amazon’s published report definition. Check the Amazon reference for short-notice changes to roles, marketplaces, or fields.
Amazon Ads: Conversion pathsFrom report ID to decision
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